I for one am really thrilled by the new MIJ series from Fender. The basses look very cool (and relatively affordable) and I'm excited to finally be able to purchase a Mustang in pink with the phase switching on it. But why the lack of hype from Fender about this series? I almost didn't notice the first release until I saw it unexpectedly on the site one day a few months ago. Any ideas as to why they'd say almost nothing about it?