GEWA music has recently announced the acquisition of the Ovation guitar brand from longtime partner, Drum Workshop, Inc. Associated brands Adamas and Applause are also included as part of the deal that was inked in September of this
year.
In 2015 DW became owner of the legendary guitar maker as part of a multi-brand acquisition from Fender/KMC. GEWA was immediately awarded exclusive Ovation distribution rights throughout Europe and soon after, began developing proprietary Ovation designs for the European market. GEWA’s long history of manufacturing and distributing string instruments has been and will remain an important asset to the successful continuation of the legacy brand.
February 1, 2021will see GEWA Music USA taking over Ovation distribution from Drum Workshop in the United States, while international retail partners already serviced by GEWA will continue as before. Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing of high-quality Adamas models. These hand-built instruments will be available for viewing directly on the Ovation website and will be available for purchase through the brands‘s worldwide network of "Ovation PLUS Retailers".
"We look forward to using our knowledge and expertise in the guitar field to link new ideas and concepts with one of the most legendary guitar brands of the 1970/1980s. We are already working on the implementation of several ideas that will soon be presented to our worldwide Ovation fans & trade partners. No other guitar brand has shaped the sound of the 1970s and 1980s like Ovation. It is a very special challenge to continue the legendary story that began with Charles Kaman's vision. We dedicate ourselves to this with a lot of enthusiasm! We would like to thank Drum Workshop for the fair and open discussions and the good cooperation over the past years."
Hans-Peter Messner CEO/President GEWA music GmbH
“We couldn‘t be more pleased that GEWA will be shepherding this important guitar brand into the future. Their knowledge in this area and dedication to carrying on the Ovation tradition of innovation and player-friendly design means Ovation is in excellent hands going forward. We congratulate Hans-Peter Messner and the entire GEWA team on being part of this brand’s ongoing story.“
year.
In 2015 DW became owner of the legendary guitar maker as part of a multi-brand acquisition from Fender/KMC. GEWA was immediately awarded exclusive Ovation distribution rights throughout Europe and soon after, began developing proprietary Ovation designs for the European market. GEWA’s long history of manufacturing and distributing string instruments has been and will remain an important asset to the successful continuation of the legacy brand.
February 1, 2021will see GEWA Music USA taking over Ovation distribution from Drum Workshop in the United States, while international retail partners already serviced by GEWA will continue as before. Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing of high-quality Adamas models. These hand-built instruments will be available for viewing directly on the Ovation website and will be available for purchase through the brands‘s worldwide network of "Ovation PLUS Retailers".
"We look forward to using our knowledge and expertise in the guitar field to link new ideas and concepts with one of the most legendary guitar brands of the 1970/1980s. We are already working on the implementation of several ideas that will soon be presented to our worldwide Ovation fans & trade partners. No other guitar brand has shaped the sound of the 1970s and 1980s like Ovation. It is a very special challenge to continue the legendary story that began with Charles Kaman's vision. We dedicate ourselves to this with a lot of enthusiasm! We would like to thank Drum Workshop for the fair and open discussions and the good cooperation over the past years."
Hans-Peter Messner CEO/President GEWA music GmbH
“We couldn‘t be more pleased that GEWA will be shepherding this important guitar brand into the future. Their knowledge in this area and dedication to carrying on the Ovation tradition of innovation and player-friendly design means Ovation is in excellent hands going forward. We congratulate Hans-Peter Messner and the entire GEWA team on being part of this brand’s ongoing story.“
