"Rubber" is a generic term as well as a specific material, similar to how band-aid is a brand of bandage, but everyone calls any bandage under the sun a band-aid.
Urethane is stronger and tougher than a generic rubber tread wheel. It's used in automotive applications when rubber is too soft or defective, or more performance and longevity is required.
Are you rough on the wheel itself, with the material falling off, or is the ball bearing swivel and metal frame the issue?
For tilt back cabs, I found skateboard trucks to be superior to most of what is available for them. Maybe they'd be a solution for you?