Share your tips for social media

Lets share experiences with what works and what doesn't when it comes to gaining fans and selling music and merch when it comes to social media. Personally I'm wondering how often you post be it multiple times a day or week and what kind of posts do you find do the best?

I've found that Thursday and Fridays from 1-4pm are some of the best times as well as 3pm on Wednesdays. At least when it comes to Facebook.
 
I agree with those days and times. I put up a blurb Monday morning as well, I like to let any followers at least have an idea of what is going on later in the week as early as possible.

I post something Wednesday, Thursday and Friday afternoon, usually with different artwork or photos. If it is for a Saturday gig I shoot one last message out after the van is loaded.

A lot of times I will post a photo of the stage setup or our sound check about a half an hour before we hit the stage.
 
About 10 days before a gig I'll post on FB. I usually include a link to the venue's website or social media page in my post. Then I'll post again two or three days before the gig. And I always post something a day or two after the gig ... thanking fans who attended, praising the waitstaff and bartender, etc, etc.
 
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We live stream at practices and gigs. Usually pick up a few new fans doing that.

Also venues really like it too if you really promote them as well.

At practices? I suppose if you're doing a run-through, why not. Speaking only for myself, I hesitate at the idea of showing 'em how the sausage is made. :D
 
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Do you guys create an event and invite your friends?
No, in consideration of the targeted audience. Only because I get so many of these from other bands/players ... no one ever says "not going" (I don't, anyway), and the reminders of upcoming events I have no interest in can be annoying to me, as I imagine the would be to others also.
 
Once you've got a Facebook fan base, you get all kinds of goodies from them. For example:

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Cost to us: Nothing.