Laguna was the house brand for Guitar Center/MF and the designs were brought over by Keith Brawley when he worked at GC. Keith Brawley wsa the former VP of Strategic brands at Fender who then started his own brand, Brawley Guitars - it was unfortunately short lived as Brawley guitars were marketed and sold by Mars Music Stores which went belly up and took Brawley Guitars with it. Unfortunate because Brawley basses were very well made basses for the price range (around the MIM Fender price range)-unfortunately the company was only around for 2 years. I have one of these Brawley basses albeit one of their least expensive models- great bass- all their basses are 35" scale including their 4 string versions. When Brawley Guitars went under, Keith Brawley's next work was as VP of Merchandising at Guitar Center. He brought over his designs for his Brawley guitars and basses GC manufactured them as "Laguna" (not at the same high quality standard as the Brawleys even though the designs of the Laguna guitars and basses were based off them - but to be fair, GC was trying to target the beginners and budget consumers with the Laguna brand). I can't remember how much the Laguna guitars and basses sold for, I would imagine maybe around $300-400? I also can't remember how long Laguna was around, maybe as long as Keith Brawley was there until 2011?