Whose idea was Unboxing videos

I run a mile rather than watch YouTube videos with 'Unboxing' in their title.
Give me 'Review One Year On' or '100 Days in the Saddle' which would be actually useful. It takes TIME to get to know enough about your piece of gear to be worthy of sharing it.
However I can share a little tip. If you type in "-unboxing" in the YT search box after your search words it will exclude this pernicious type of video and the vacuous individuals in darkened rooms with no camera tripod that seem to upload them. :mad: Just saying.
 
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Yes, they really seem to be content for the sake of content. A lot of these channels are getting revenue by the click so you can maybe make sense of why they post nonsense filler content just for the sake of having another video up there (hoping that they'll ride the algorithm at some point, I suppose).

I love bass related content on YouTube but watching someone open a cardboard box isn't my idea of thrilling viewing.