Why Level 42 Failed

Altitude

An ounce of perception, a pound of obscure.
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Mar 9, 2005
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Denver, nee Austin
I discovered Level 42 when I was 15. At 47, I'm now a lifelong Level 42 fan, but I contend they were much less successful than they should have been. I'd like to discuss why.

My thesis - the Level 42 that existed from 1985 to about 1988 gained enough global notoriety to fuel the balance of their careers from then to now. But we were lied to - when you consider the overall body of work, it's obvious they were getting a lot of help during their "greatest hits" years.

The really early stuff from 1980-1984, the straightforward funk workout tunes - that stuff was great for what it was and I would have gone berzerk had I walked into some club in London in 1983 and heard that for the first time. But it was not marketable and the songwriting was mostly weak.

Then came Wally Badarou and whomever else Polydor used uncredited to produce "World Machine" and "Running in the Family." Those people must have had more to do with the product than anyone let on, because the songwriting quality on those records is WAY better than anything that came before or after - and the musical arrangement choices were much more effectively done for radio. Even the deep cuts on those albums are better than the lead-ins on most of the other albums. "Sleepwalkers" for example is a masterful song.

Then band started crumbling internally, like bands do, and the next album "Staring at the Sun" was a musical disaster. Personnel churn got worse, not better, and the record labels gave up by about 1990.

Level 42 has only released 4 albums of new music since 1990:

  1. "Guaranteed" sounded like it could have been a whole album of tunes that got cut from the "RITF" sessions. It was still Wally Badarou producing, and it does sort of sound like "RITF" in the production - but there was a lot of personnel change and this album definitely misses Phil and Boon Gould's writing contribution.
  2. "Forever Now" was a very good outing, and maybe one of the band's best albums overall, but was buried by an insignificant record label that did nothing to promote it. It is a solid album that nobody heard; worth seeking out solely to hear Mark King play a Stingray, which really works well and I wonder why he didn't use it more. Not surprisingly, Wally Badarou was back as producer.
  3. "Retroglide" sounds like a Mark King solo album that he recorded using the Level 42 name, which in this case I don't mean in a good way.
  4. "Sirens" is some kind of strange attempt to fuse styles that doesn't work well to my ears.
None of those albums felt like "a great band later in life," maybe like the last few Pearl Jam albums have. These albums sounded like a band that had lost a lot of ingredients, only some of which were band members.

SO -

My prognosis is that Level 42 was a Wally Badarou project and that the quality of their music overall varied directly with his involvement.

They were a group of good players who caught a little Brit-funk wave. They got signed and had big-time writers and producers thrown at their product - especially Wally Badarou. That gave us "Something About You", "Lessons In Love", and 99.99% of what most people have heard.

The label investment dried up and Phil Gould left the band, which had a striking effect on song quality in retrospect. After that, Level 42 weren't talented enough to keep themselves going beyond being a tribute band of themselves.

I still listen though.
 
Running in the Family is a fantastic album which has got me wondering where the hell my copy is!

I have no idea but they were a great band, shame they didn't achieve more than they did
 
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Interesting ideas but I don't buy the "we've been lied to" stance. And I disagree about the song writing being all that much better on World Machine and Running In The Family (funny too if you consider that the U.S. version of World Machine replaced certain songs with tracks from the band's previous album) - although I do agree that those two albums were produced with radio play in mind (no secret there). If you pay attention to who is credited with what - in addition to involvement with outside projects - it's not too difficult to see where the various influences came from. A Wally Badarou project? Have you listened to Wally Badarou's solo material or his other productions? Again, not too difficult to hear what he added and what he most likely did not add to the sound of the band. In any event, the original members of Level 42 have never been secretive about Badarou's involvement with the band as an "unofficial" fifth member.

The band's material from 1980 to 1984 was "not marketable" and "weak"? You might want to check the charts again in various European countries. Standing In The Light was a top 10 album in the UK charts with three singles making the top 40.

As for the band "failing", again, they were very successful in Europe. The band declined in popularity and in the quality of their work but the same could be said of any number of respected artists/song writers with recording careers that have spanned several years. People change; situations change. Nothing out of the ordinary there and no "big lie" necessary to account for the changes described in your post.
 
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I am a fan of Level 42 as well, but they started as a experimental funk and jazz unit and would be pushed to writing songs with lyrics by the first record deal that they fell in with. Now that being said having been a jam band just writing instrumental songs is what got them notice. Now pushed to write songs with lyrics like anyone who hasn't done that and now having the pressure of a record company it is not all happy times and just play want you want. Though they did pull off great songs musically I never found them to have memorable lyrics. Bringing in professional songwriters happens to the best of them, because the record company losing money invested in you isn't acceptable, so being an amazing live band the record company just needed hit songs to get the total package and make money on their investment. Which is exactly what they did. But as the Level 42 band that was known for their funky jazz instrumental music got more involved with mainstream music they lost themselves along the way, certainly that being case by 1983. I am sure by that time the original members opened their eyes to the fact they weren't able to do what they loved and what brought them to the public eye and by 1985 decided to walk away. At that point now the songwriting prowess that wrote those funky jazz instrumental songs is gone. That in my opinion was the time it was over for them. Though they had their success now establish, Mark King became the king of the crumbling empire with lineup after lineup 6 or 7 I believe? As mention with no original members they can be a tribute to what was Level 42
 
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I am a fan of Level 42 as well, but they started as a experimental funk and jazz unit and would be pushed to writing songs with lyrics by the first record deal that they fell in with. Now that being said having been a jam band just writing instrumental songs is what got them notice. Now pushed to write songs with lyrics like anyone who hasn't done that and now having the pressure of a record company it is not all happy times and just play want you want. Though they did pull off great songs musically I never found them to have memorable lyrics. Bringing in professional songwriters happens to the best of them, because the record company losing money invested in you isn't acceptable, so being an amazing live band the record company just needed hit songs to get the total package and make money on their investment. Which is exactly what they did. But as the Level 42 band that was known for their funky jazz instrumental music got more involved with mainstream music they lost themselves along the way, certainly that being case by 1983. I am sure by that time the original members opened their eyes to the fact they weren't able to do what they loved and what brought them to the public eye and by 1985 decided to walk away. At that point now the songwriting prowess that wrote those funky jazz instrumental songs is gone. That in my opinion was the time it was over for them. Though they had their success now establish, Mark King became the king of the crumbling empire with lineup after lineup 6 or 7 I believe? As mention with no original members they can be a tribute to what was Level 42
Two of the four original members are currently there. The band was never known for just their "funky jazz instrumental songs". They had vocal tracks on all of their early albums and their first hit was "Love Games" - a track with vocals.
 
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Badarou’s name sure is on a lot of my favorite recordings, he seemed to be Island Records secret weapon back in the day. Grace Jones, Joe Cocker, Black Uhuru, Robert Palmer etc, all seemed to do great work when he was aboard. My take on Level 42 is they just seemed more of a “band” when they had both Boone brother and Mike Lindup in the band along with King.
 
:D

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We all know the answer, but we don' t know the question!!! :laugh:

Wise(b)ass
 
Two of the four original members are currently there. The band was never known for just their "funky jazz instrumental songs". They had vocal tracks on all of their early albums and their first hit was "Love Games" - a track with vocals.
Before they were signed with Elite they had no vocals,
By 1979, Phil Gould and Mark King were both based in London and became involved in Robin Scott's pop project M. While working with M, they became acquainted with Afro-French keyboard player Wally Badarou, who played synthesizer on M's US number one single "Pop Muzik". In late 1979, Phil Gould introduced Mark King and Mike Lindup to each other, and all of them began playing together in loose rehearsal sessions, developing their own jazz-funk fusion style. The developing band's original guitarist was Dominic Miller (later to find fame playing with Sting), but he was replaced by Boon Gould on the latter's return from working in the United States.

Initially, instrumental roles were flexible, with Boon Gould also playing bass guitar and saxophone and Lindup doubling on keyboards and drums. Mark King was primarily a drummer (although he also played guitar) but had recently sold his drum kit to pay for transport back to the UK after an ill-fated European venture. With Phil Gould and Boon Gould established (respectively) as the most accomplished drummer and guitarist in the quartet, King opted to learn bass guitar instead. At the time, King was working in a London music store. A notably flexible musician and quick learner, he had observed visiting American funk players demonstrating the thumb-slap bass guitar technique and developed his own take on the style in a matter of weeks.

The developing band (at this point, entirely an instrumental act) took the name Level 42 and settled on a working line-up of King (bass guitar, percussion), Lindup (keyboards, percussion), Boon Gould (guitar, saxophone) and Phil Gould (drums). The name of the band is a reference to the novel The Hitchhiker's Guide to the Galaxy by Douglas Adams, in which "42" is the answer to "the ultimate question of life, the universe, and everything."[5] Having maintained their links with Wally Badarou, Phil Gould and Mark King invited him to work with Level 42. Although he never formally joined the band, Badarou would become a fifth member in all but name: co-writing songs, playing keyboards and synthesisers in the studio and co-producing the records.

After they were seen jamming together, the band were invited to sign to Elite Records (a small independent label) in 1980. They were also encouraged to branch out into vocal music. Having considered recruiting a singer, the band eventually settled on giving King and Lindup the vocal role. The two men developed a complementary style, with Lindup's falsetto frequently used for harmonies and choruses while King's deep tenor led the verses (although Lindup would also sing entire songs on his own). Lyrics were generally written by the Gould brothers while King, Badarou and Lindup concentrated on Level 42's music.
 
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The band's material from 1980 to 1984 was "not marketable" and "weak"? You might want to check the charts again in various European countries. Standing In The Light was a top 10 album in the UK charts with three singles making the top 40.

As for the band "failing", again, they were very successful in Europe.
No sale. I get that Level 42 was regionally popular, especially in Europe. What I'm talking about here is why they were popular briefly but not enduringly, and why they were unable to become globally popular at the next level (ahem).

Bottom line is that on their own, they were a niche product appealing mostly to bass players. They weren't good enough to go further without the aid of a lot of label investment, which they only had for a few short years.
 
Badarou’s name sure is on a lot of my favorite recordings, he seemed to be Island Records secret weapon back in the day. Grace Jones, Joe Cocker, Black Uhuru, Robert Palmer etc, all seemed to do great work when he was aboard. My take on Level 42 is they just seemed more of a “band” when they had both Boone brother and Mike Lindup in the band along with King.
+1 on both points. Guaranteed, looking back, is awful, and I think the absence of those two guys really hurt the chemistry. They came back for a minute on Forever Now, which I think is a really excellent record.

The larger thing here is how much influence producers have on a band's product. Look also at all the great things Brendan O' Brien and Butch Vig did in the 90s; what we all think of as the "grunge movement" was largely the voice of those two men. Sadly, the same can be said for David Foster and the horrible things he did to pop music in the 80s.
 
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funny too if you consider that the U.S. version of World Machine replaced certain songs with tracks from the band's previous album
My theory there is that "Hot Water" had really caught on as a live show favorite. The label (and probably the band) re-recorded it with hopes that it would get radio play in the US and other new market targets for Level 42 at that moment. It was 1985, and LP play length was still a constraint, so something had to go.

I never got cutting "Dream Crazy" and "I Sleep on my Heart" though; those were both highlights. I would have dumped "It's Not the Same For Us" for sure before either of those.