Thanks for the feedback. I think I was unclear in my question.
I study and play upright. The feedback I’ve gotten from several prominent teachers is that, if anything, I pluck too hard.
I mean that A/B ing the instrument with a traditional fender electric, the output is dramatically lower, no matter how much power I put in the pluck
1. I disagree that you need a full upright touch on a BB. If you watch Sal Cuevas, Ruben Rodriguez, and the other master Latin players play, they don't play with a heavy touch. I think it actually chokes the sound when you play too hard.
2. I believe that mine also has a lower output, but I wouldn't say it's drastically lower. Make sure your pots are clean, and if worse comes to worse, you may need to replace the pickup. You also need to make sure the pickup is adjusted properly. If the diaphram/coil is too close to the plate, it will choke the sound and loose volume. To adjust this, turn the big screws on each side of the pickup counter clockwise. I'd try a quarter turn and see if it helps. If it doesn't, then put them back where they were.