I owned a Strandberg Boden OS7 (7 string electric guitar) when they were fairly new on the market. At the time, the new price was at the top end of what I'd pay for an Asian instrument, excluding Japanese stuff. I paid £1395 and sold at a time where I lost only £100 or so of that - likely due to an explosion in prices. In the time I owned it, my near-mint OS7 went from being about £1400 new to about £1800 new, without any change of spec. The prices are truly exorbitant now. The basic Strandberg 7 string electric guitar has changed pickups from EMG 707Xs to Seymour Duncan Blackouts, which is like for like in terms of cost but otherwise the spec is unchanged. I'd have expected the economy of scale to allow for the RRP on them to drop, or at least stay level but they seem to have increased their price as word about the brand has gotten out.
My OS7 was a great guitar and at the time, offered specs which were not really available through any other means outside of custom order guitars. Funny to think that just 4 years ago fanned frets were very hard to come by on electric guitars. With Dingwall already covering the expensive Asian-made multi-scale bass market soStrandberg have a fight on their hands here. The Boden design is great and the ergonomics, if they are anything like the guitars, will be fantastic, but I'm not sure that will be enough, especially with Dingwall's "star power" of an ex-bassist of Periphery giving and an army of screaming fans already devoted to the brand.
I don't know if they're bringing their patended EndureNeck design to the bass, I'm guessing they will be for a bass I think I'd rather do without. The Endureneck on the guitar had the effect of making the neck very fat and blocky yet still perfectly easy to play. However, on bass where the neck is already larger due to it being a phyically larger instrument, I'm not sure the added size of the EndureNeck will add any benefit. The concept does work nicely on electric but I fear on bass it may not translate so well. However, Strandberg is a fantastic ergonomic engineer so I'm, sure he can make it work somehow.
A fantastic engineer he may be and if he can sell these basses at 4k then he's a better businessman than I have given him credit for too. It just won't be me lining up to drop 4k on an Asian instrument, I'd sooner put that money in a luthier's pocket and have a custom build.